Business gifts are more than just a way of saying thank you. They serve as a means to cultivate enduring connections, enhance brand recognition, and uplift employee spirits. Whether you aim to show appreciation to your clients, acknowledge your workforce or leave a lasting impression, on partners the choice of a gift can have a significant impact.
But how do you find the perfect gift for every occasion and recipient? How do you avoid the pitfalls of generic, boring, or inappropriate gifts? And how do you make sure your gifts reflect your brand values and personality?
That’s where TAPP Custom comes in. TAPP Custom is your go to destination for all your gifting needs. We have a collection of top-notch, customized and distinctive gifts that are sure to bring joy to the recipients and leave a lasting impression. Whether it’s branded apparel and accessories or delectable snacks and wellness products we cater to everyone’s preferences and budgets.
In this blog post we’ll delve into the significance of gifting in relation to your business success. Additionally, we’ll showcase how TAPP Custom can assist you in crafting impactful gifts that will fortify your relationships and drive the growth of your business. Let’s get started!
Benefits of Corporate Gifting
Corporate gifting is not just a nice gesture, but a smart business strategy. By giving thoughtful and personalized gifts to your clients, employees, and partners, you can reap many benefits for your business, such as:
- Boosting morale and motivation: Corporate gifts can make your employees feel appreciated and recognized for their hard work and achievements. This can increase their engagement, productivity, and loyalty to your company. A study found that 85% of employees who were rewarded or recognized felt happier at work.
- Strengthening relationships: Corporate gifts can help you build trust, rapport, and goodwill with your clients, prospects, and partners. A well-chosen gift can show that you care about their needs, preferences, and interests, and that you value their business. Giving gifts can make customers happier and more likely to keep using your services. In a survey by Knack, 81% of people who received a gift from a business said they would be more likely to continue doing business with that company.
- Increasing brand awareness: Corporate gifts can also serve as effective marketing tools to promote your brand and products. By choosing gifts that are relevant, useful, and attractive, you can ensure that your recipients will use them frequently and expose your brand to a wider audience. You can make your gifts more unique by adding your logo, slogan, or message. This can leave a lasting impression on people.
According to a study, 85% of consumers remember the company that gave them a promotional product. Giving corporate gifts can improve your business and reputation. But how do you choose the right gifts for your recipients? That’s where TAPP Custom can help you.
Best Practices for Corporate Gifting
Corporate gifting is a valuable way to show your appreciation and build relationships with your clients, employees, partners, and prospects. However, not all gifts are created equal. To make sure your gifts are well-received and effective, you should follow some best practices, such as:
- Think about what you want to achieve and how to measure it before picking a gift. Do you want to make people more aware of your brand, get new customers, make sales, keep current customers, or show appreciation? Your goal will determine the type of gift, message, and way of giving it.
- Make a budget that is effective but doesn’t take away from your efforts. Don’t spend too much or too little on gifts. A good guideline is to use 1% to 5% of your yearly income for corporate gifts. But also think about the importance of your relationship, the occasion, and what others in your industry typically do. You can also save money by buying in bulk, choosing eco-friendly options, and using a platform that automates the process.
- Make your gifts unique to the person you’re giving them to by considering their likes, needs, and hobbies. Giving a standard gift can feel distant and unmemorable. A personalized gift, however, demonstrates thoughtfulness and attentiveness. You can personalize your gifts by adding the recipient’s name, logo, or initials, choosing their favorite color, flavor, or style, or selecting something that relates to their hobbies, passions, or goals. You can also include a handwritten note or a video message to add a human touch.
- Remember, it’s better to focus on quality instead of quantity when giving corporate gifts. Keep things simple and avoid overwhelming your recipients with too many items or too much information. Instead, you want to focus on quality and relevance. Choose gifts that are useful, durable, and meaningful. Avoid cheap, low-quality, or disposable products that can damage your reputation or the environment.
- Be mindful of the timing, frequency, and etiquette of your gifting. You don’t want to send your gifts at the wrong time, too often, or inappropriately. You should consider the best time to send your gifts, such as holidays, birthdays, anniversaries, milestones, or events. You should also avoid sending gifts too frequently, as it can lose its impact or seem desperate. You should also follow the etiquette and regulations of your industry, country, and recipient’s culture. For example, some cultures have specific rules about the color, number, or type of gifts that are acceptable or unacceptable.
Some Corporate Gift Ideas
Now that you know the best practices for corporate gifting, you may be curious about what kind of gifts you can send to your recipients. Here are some examples of corporate gift ideas that can suit different purposes, budgets, and preferences:
- For brand awareness: You can send branded bags and coolers, such as backpacks, duffels, or lunch bags, that can display your logo and message. You can also send delicious treats, such as chocolates, nuts, or cheese, that can satisfy your recipients and make them remember you. You can also send useful items, such as coasters, microfiber cloths, or sunscreen, that can keep your brand handy and top of mind.
- For lead generation: You can send digital gifts, such as eGift cards, subscriptions, or memberships, that can motivate your prospects to take action, such as signing up, downloading, or sharing. You can also send informative materials, such as books, eBooks, or webinars, that can educate your prospects and position you as an expert. You can also send free samples, trials, or coupons, that can demonstrate your product or service and entice your prospects to buy.
- For deal closing: You can send personalized gifts, such as engraved wine openers, leather portfolios, or crystal glasses, that can express your gratitude and appreciation. You can also send high-end gifts, such as wireless chargers, Bluetooth speakers, or digital cameras, that can impress your clients and make them feel valued. You can also send social gifts, such as donations, memberships, or certificates, that can align with your client’s values and causes.
- For customer retention: You can send loyalty gifts, such as points, rewards, or discounts, that can encourage your customers to repeat purchases, referrals, or reviews. You can also send anniversary gifts, such as flowers, cards, or candles, that can celebrate your relationship and milestones. You can also send surprise gifts, such as puzzles, games, or socks, that can delight your customers and make them feel special.
- For employee recognition: You can send wellness gifts, such as yoga mats, water bottles, or aromatherapy, that can support your employees’ health and well-being. You can also send performance gifts, such as trophies, certificates, or badges, that can acknowledge your employees’ achievements and contributions. You can also send fun gifts, such as t-shirts, hats, or mugs, that can boost your employees’ morale and culture.
How TAPP Custom Can Help You
If you are looking for a platform that can help you design and deliver personalized and memorable gifts that reflect your brand and values, you should check out TAPP Custom. TAPP Custom is a platform that allows you to create custom gifts from scratch, or choose from a curated selection of products from local and sustainable vendors. You can also add your own branding, messaging, and packaging to make your gifts unique and impactful. TAPP Custom also handles the logistics, such as shipping, tracking, and reporting, so you can save time and money. With TAPP Custom, you can send corporate gifts that can wow your recipients and grow your business. To learn more, visit their website here.
